On Saturday, September 28th at 8:55 PM, EBS1TV will feature ‘Extreme Job’, a survival strategy for high prices, with beef! The episode is broadcast.
After the COVID-19 incident, the falling sales and operating profits have not properly recovered, and to make matters worse, prices have continued to rise and restaurants are closing down one after another. In particular, self-employed people who sell beef, which is one of the most expensive types of meat, face high interest rates. They say they are experiencing more difficulties due to labor cost burden and sluggish consumption. Let’s meet people who overcome crises with their own survival strategies to overcome these difficult situations.
A ‘Woodae Galbi’ specialty restaurant filled with the scent of straw fire!
There are as many as 120 different types of beef parts, and among them, there is a restaurant that specializes in ‘Woodae Galbi’, which is shaped to take advantage of the shape of the rib bones. It is said that the reason for focusing on only a specific area is that it would be difficult to leave an impression on consumers if the restaurant had multiple areas. However, the recipe is not easy. First, the 6th to 8th parts of ribs, which are said to be the most delicious, are used to make the second round of cooking. The first round is grilled with briquettes, and the second round is grilled with straw. Among them, the reason for using straw, which has an instantaneous fire power of up to 1,000 degrees, is that it can trap meat juices in a short period of time and has the charm of instilling the unique straw scent and savory taste. However, the problem is that it produces more smoke than firewood, making it difficult to control time and fire. When they see a fire show with meat burning brightly at the entrance of the store, people passing by also stop and come to eat the meat. Let’s go to a place where ‘Woodae Galbi’ is made without taking your eyes off the hot fire for a moment.
A meat restaurant that marketed itself with 2,800 won Korean beef hangover soup!
Beef is one of the meats that comes to mind on special occasions. However, the reality is that it is difficult to enjoy Korean beef due to its high price. However, at some point, as the number of places that combined butcher shops and restaurants increased, it became possible to eat beef at a slightly cheaper price, and as the number of customers flocked to these butcher shops, the number grew rapidly, and now butcher shops also need their own survival strategies. . Accordingly, a meat restaurant in Gyeonggi-do is carrying out a marketing campaign that sells Korean beef hangover soup at an unprecedented price. Selling Korean beef hangover soup for only 2,800 won. They say the restaurant is crowded with people who come to eat this hangover soup at lunchtime. People who have tasted hangover soup like this come to eat meat with their friends in the evening, so the 2,800 won hangover soup is playing a big role in increasing sales.
They also do the deboning themselves, so they can not only sell good quality meat to customers but also make a profit… We introduce the workers who work hard to sell cheap beef to consumers.
American barbecue restaurant with a camping feel
A restaurant selling so-called ‘Texas-style barbecue’ located in Icheon, Gyeonggi-do. It is said that although they work hard to create the feeling of eating in nature, they insist on grilling barbecue outdoors regardless of whether it rains or snows. It is also said that tables were placed among the woods to give customers the feeling of camping. However, since I am in nature, the first thing I do every morning when I come to work is quarantine! First, use a fogger to exterminate bugs, and only then can meat preparation begin. After meat preparation is completed, the meat must be smoked on a large grill over 6 meters long, which is said to take as long as 12 hours. It is said that one cannot take one’s eyes off the entire cooking process, such as checking the amount of firewood and the temperature of the fire from time to time in order to enhance the flavor while grilling. Let’s go into the scene filled with hot grills and spicy smoke.
A butcher shop that sells high quality 2nd to 3rd grade Korean beef at low prices only on certain days of the week.
The sign you see as you pass by reads, ‘Open only on Tuesdays/Wednesdays/Fridays/Saturdays on Korean beef days!’ This is a butcher shop that is only open on days when cattle are slaughtered. So, they say you can always buy fresh meat when you come here. Even the price is cheaper than the price of Korean beef these days. 1 geun (600g) of Korean beef bulgogi costs 14,800 won, and 1 geun (600g) of Korean beef sirloin costs 41,800 won! They say that the reason they can sell Korean beef at such a low price is because they directly participate in the auction and sell second to third grade meat. Although the grade is low, only the highest grade is auctioned and accepted, so the taste and quality do not deteriorate. Among the overflowing butcher shops, we meet people who sell Korean beef at low prices using their own survival secrets.
Reporter Park Yu-mi photo EBS Extreme Job
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2024-09-28 16:59:34