2022 World Cup: Mbappé’s radio silence, a paid communication strategy

Football everywhere, words nowhere. Kylian Mbappé goes through the World Cup by showing himself to be exact in the appointment he has fixed with the Blues, in the destiny he traces for himself and in the expectation he arouses. With three goals and an assist in two outings, he imposed himself during this still unfinished first round as the star of the World Cup, the fire that caught the four corners of the globe, part of the international press wondering this Sunday, the day after his double against Denmark (2-1), if he is “currently” the best player in the world.