40% in 2020 and -57% in March 2021, concern sugar and plastic tax

by time news

The restrictive measures implemented on the Ho.Re.Ca. resulted in losses of 40% of the value of the soft drinks market: no refreshments have been provided for operators, such as production companies, wholesalers and the supply chain that gravitates around the world of out-of-home consumption “. Giangiacomo Pierini president of Assobibe on the occasion of his speech at the Italgrob International Horeca Meeting. “The scenario is complicated and the uncertainties enormous: also in 2021 the trend remains negative, with a contraction in March 2021 of 57%“said Giangiacomo Pierini who took the picture of one of the sectors most affected by the crisis and highlighted the importance of a gradual recovery of the tourism-hospitality sector and of“ away from home ”consumption.


The president expressed his appreciation for the attention that the Tourism Minister Massimo Garavaglia has shown towards the sector: a first important signal in a context made even more complex by the expected impact of the introduction of two new taxes, decided pre-pandemic and calculated on today’s unrealistic volumes: Sugar and Plastic Tax which should enter into force on January 1, 2022 and July 1, 2021 respectively.

The new Sugar and Plastic Taxes will produce further contractions in demand of 10%, further damaging the supply chain. Furthermore, with the entry into force of the Sugar Tax, companies would have to bear an average increase of 28% in the tax burden for each liter produced in Italy, to which would be added a doubling of the procurement costs of plastic, even if recyclable. at 100%. It is unsustainable ”, Pierini declares,“ at a time when the purchasing power of citizens has decreased and the tax burden is already skyrocketing ”.

Pierini then highlighted the need to guarantee a climate of trust for companies, which is necessary to be able to work on the restart in a phase that still remains uncertain. Lastly, he recalled the importance of teaming up between beverage categories in defining coordinated projects on sustainability and digitalization issues so as to be able to optimize and share useful experiences. “In this context, more than ever, it is important define together priorities and strategies to bring to the attention of the Government. Assobibe will continue to be alongside the operators in the supply chain, to provide its strategic and operational support in support of a sector that is paying too high a price and that risks not getting back up “, concludes the president.

You may also like

Leave a Comment