2023-06-10 16:00:04
The shortage of talent in Brazil and in the world reached its highest level in 17 years, placing the country in 14th place among those that most suffer from this problem.
However, this premise does not deal with just any talent – after all, areas such as Law continue to have low employability among recent graduates, as shown, in 2020, by a survey by the Semesp Institute.
The explanation for this surplus of professionals in some areas, while lacking in others, involves many factors. But one of them, without a doubt, is the digitization of operations, as pointed out by a survey carried out by ManpowerGroup, a multinational professional selection and recruitment company.
Check out which are the five areas where there is a lack of professionals and jobs in Brazil.
IT and data
In all, 53,000 Information Technology professionals will graduate per year between 2021 and 2025, but it is still little close to the projected demand of 800,000 talents, according to the Association of Information and Communication Technology and Digital Technologies Companies (Brasscom) .
By choosing this area of expertise, it is possible to perform different functions and, therefore, occupy different positions, ranging from programmers to UX and UY professionals, responsible for thinking about the user experience in websites and applications. Technology professionals can develop platforms, software and work in the data area of organizations.
The list of undergraduate courses for those who want to work in this field is wide. Some graduation options are:
- Analysis and systems development;
- Big Data and Analytical Intelligence;
- Computer Science;
- Data Science;
- Information security;
- Internet systems.
Front office
This is the area of companies that deals directly with the customer, whether before, during, or after the sale.
The functions of the professionals who work in it vary greatly according to the segment of the company in which they work.
In an investment management company, for example, the director of investor relations is part of the front office, and he is in charge of all communication with clients.
In an e-commerce company, customer service analysts, who are responsible, among other things, for checking customer service ratings, are also part of the front office.
Wherever they are, those working in the front office usually search for new customers, handle activities related to marketing and new product development, as well as provide information and ideas about customers to other areas of the company.
If you are interested in the activities developed in this area, some of the recommended courses are:
- Quality management;
- Digital Business Management;
- Project Management and Management Processes.
Sales and Marketing
These are two other broad areas that have a high demand for professionals, and whose performance varies greatly according to the company in which they are inserted.
Sales professionals negotiate prices, possible discounts and payment terms, as well as delivery times, for example. And activities can get more complex depending on the company.
In companies that work with import and export, sales managers also carry out exchange transactions, they must be aware of the appropriate legislation and possible taxes. To work in this field, Foreign Trade, Commercial Management and Administration are some of the graduation options.
Marketing is another vast area, which ranges from communication with other companies in the sector and with the general public, to prospecting for new customers, either via the internet or in the region where the company is located.
When working in a specialized agency, the marketing professional can provide specific services to several brands, working, for example, in the launch campaign of a specific product.
If working in-house, that is, within a single company, this professional can work with all marketing fronts, specializing in a specific segment such as beauty or civil construction. Some of the recommended courses are Marketing and Publicity and Propaganda.
Office administration and support
This large area is home to versatile professionals who can work in different roles within a company. Whatever it may be, from management, consulting and even auditing positions, the main challenge of the administrator is to make decisions about the available resources, always thinking about the company’s objectives.
This holistic view in many cases allows the professional to analyze all areas, especially when occupying management positions.
For example, if a branch of the company has falling profits, it is he who can identify the problem and propose solutions to increase revenue (creating a new product, for example) or reduce costs (such as cutting employees).
To work in positions under the umbrella of this area, there are possibilities such as:
- Administration;
- Production engineering;
- Commercial management.
operations and logistics
When consumers make a purchase over the Internet, they immediately receive a forecast of how long, on average, the product should take to arrive at their home. And if nothing goes wrong in the meantime, it will be on your doorstep on schedule.
Behind the organization of this trajectory is the logistics professional, who ensures the efficient movement not only of products for the customer, but of all the materials necessary for the company’s operation. And more: these journeys need to be done as quickly and spending as little as possible.
However, this area is not only concerned with the financial part. This professional also makes sure that the safety standards for transport are adequate, checks the relevant legislation for the movement and, in cases of international transfers, the import and export rules.
Thus, to enter the area, one should opt for graduations such as:
- Logistics;
- Foreign trade;
- Transport Management,
- Training in the port area;
- Specializations and free courses.
Source: and student guide
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