The data shows that in 2022 the export of matzot from Israel amounted to only 22 million dollars, this after in 2020 during the Corona epidemic there was a 40% jump in the export of matzot from Israel which amounted to 29 million dollars. However, in a three-year perspective, there is a 50% increase in the export of matzah in the years 2020-2022 compared to the years 2017-2019.
The main target market for matzah exports is North America – mainly the USA. Other major markets for the export of matzoh from Israel are the countries of the European Union, mainly France, Belgium, Italy and Germany – a trade area that accounts for about a fifth of the total export of matzoh in the last decade.
The matzahs exported from Israel are: light matzahs, preserved, wholemeal matzahs, potato flour matzahs (gluten-free), organic matzahs, whole wheat matzahs, rye matzahs, bran, matzahs with honey, chocolate-coated matzahs, handmade matzahs, round matzahs, Cracker matzoh, and egg matzoh. Among the leading exporters of matzots in Israel: Carmel matzot wafers, Yehuda matzots, Kommiam matzot bakery, Aviv matzots and fancy hand matzots (Beit Shemesh).
Additional data relating to the export of wine from Israel show that in 2022 the export of wine from Israel increased by about 10% and amounted to about 66 million dollars. The main market for wine exports from Israel is the American market, followed to a lesser extent by France, Great Britain and Canada. In 2022, the export of wine from Israel to the USA continued to expand at a rate of about 15% and amounted to 44 million dollars.
Ayelet Nahmias Verbin, chairman of the Export Institute: “Israel is naturally proud of the great high tech that grew here. However, one of the most requested Israeli products, and surprisingly, all year round and not just for Passover, is matzot. The matzo makers in Israel are busy all year round to satisfy the great demand in the Jewish communities around the world, especially in preparation for Passover. During the 65 years of the institute’s existence, which was established exactly a decade after the establishment of the State of Israel, we have helped all Israeli companies promote their unique products and services, and matzots are also a highly sought-after product. In the current 75-year-old miracle called the State of Israel and how despite the deep crisis, we will come out on the other side with the biggest start-up of all – the State of Israel, striking deeper and stronger roots. We wish the Israeli companies and our many partners around the world a happy Passover.’