84.2 percent of Metrovalencia travelers use their digital information channels

2023-10-12 00:00:00

84.2 percent of Metrovalencia travelers use their digital information channels

The web leads the classification, followed by the app, social networks and internet search engines

(11/10/2023)

Within that 84.2 percent, the most used digital channel is the website www.metrovalencia.es, with 56 percent; followed by the application, with 28.7 percent; the different social networks, with 5.5 percent, and internet search engines, with 3.3 percent.

If we look at the age of the traveler who uses digital channels, it can be seen that, among those under twenty, 92.8 percent use at least one of said channels; among people between twenty and twenty-four, 91 percent; between twenty-five and twenty-nine years old, 87.5 percent; between thirty and 39, 86.6 percent; between forty and forty-nine, 80.6 percent; between fifty and 59 years old, 76.6 percent; and among those over sixty, 47 percent use one or more of the digital channels.

The division by lines of the people who obtain the most information through digital channels, above the cited average of 84.2 percent, is headed by line 1 (Btera-Castell), with 88.9 percent; 4 (Mas del Rosari-Doctor Lluch), with 88.3 percent; 9 (Alboraia Peris Arag-Riba-roja de Tria), with 87.9 percent; and 3 (Rafelbunyol-Aeroport), with 85.4 percent.

All of these lines have university centers along their route, since the CEU San Pablo University is on line 1; on 4 the Burjassot and Tarongers campuses; and on 9 and 3 the Blasco Ibez Faculties, so their users are younger than on the rest of the lines.

Posters and plans

Among the traditional channels, the information elements installed in metro and tram stations, such as posters and maps, are the tool chosen by 16.7 percent of Metrovalencia travelers, far from the aforementioned 84.2 percent. percent of digital channels. In this case, unlike in digital channels, the age segments that most use the most traditional elements are those over sixty, 45.9 percent, and those between fifty and 59 years old, 25.4 percent. .

In the list of traditional channels where you can obtain information about the metro and tram service, there are also others such as ticket offices, FGV staff, the free telephone number 900 46 10 46, press, radio and television, or consulting family members. . All these channels represent 2.9 percent of the total.