2023-12-26 13:22:09
© Reuters Binance: Nine out of ten customers in Brazil intend to increase investment
Nine out of ten Brazilian users of Binance, the largest crypto broker in terms of business volume in the country and also in the world, intend to increase their allocation to cryptocurrencies next year. The company carried out research with 790 customers between November and December.
The expectation for a rise in digital assets in 2024 appears in 80% of the responses. Respondents pointed out that the biggest motivation for investing in cryptocurrencies is the expectation of gains (37.5%), followed by the advantages of blockchain technology (24.2%) and low investment limits (11.5%).
The research showed that 40% of exchange users entered the crypto market less than a year ago. Taking into account a two-year window, the percentage increases to 69%. Half of clients have up to 25% of their investment portfolios allocated to crypto. Those that are exclusively in virtual assets are 12.26%. Just over 25% of respondents said crypto is the main segment they invest in. Next are shares (14.5%) and investment funds (14.2%), without specifying what types they are.
Among customers’ biggest fears about the crypto universe were fear of scams (26.3%) and lack of knowledge about cryptocurrencies (25%). “This highlights the importance of security and building trust in the crypto ecosystem to attract a broader base of investors,” notes Binance in a note.
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