DECRYPTION – Doha has shown the rest of the world that a tiny country with no sporting tradition could organize a sporting event with global resonance.
Strengthening of its influence in the countries of the South, enhancement of its prestige in the Arab-Muslim world, but persistent tensions with Europe. At the diplomatic level, the results of the World Cup for Qatar appear largely positive, even if the “Qatargate” has tarnished its image. “This World Cup has established Qatar as a global brand in the so-called ‘Global South’ where fans, media and politicians have been less biased towards it”finds for Le Figaro Andreas Krieg, emirate specialist at King’s College London.
Doha has debunked sometimes dire predictions about its struggles to manage crowds, its aversion to LGBT+ people and the problems posed by restrictions on alcohol sales. On the contrary, by succeeding in the organizational challenge and overcoming the cultural challenge posed by the reception of hundreds of thousands of foreigners in an ultra-conservative Muslim land, Qatar has shown the rest of the world that a…
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