Will the Israeli consumer experience change? Although it is not known in Israel, anyone who has been to the United States or some of the countries of the East and Europe knows the convenience stores of Saban Ilvan that are found on almost every corner. The American chain has 83,000 branches around the world and starting next week, there will be one in Israel as well. The chain’s first branch in Israel will open in Dizengoff Center, with the owners of the franchise in Israel planning to open many more branches.
So what sets the chain apart from other convenience stores? At Saban Ilvan, they base their service on self-service, the company model is for the customer to come to the store, make himself a coffee at his own speed and however he likes, pay and leave. But it doesn’t just end with the coffee, the customer can also pour the ice cream and pay with the app or the payment machine when leaving the store.
Saban Ilvan coffee photo: shutterstock
One of the things that makes Saban Ilvan unique is the experience of the customer, in branches in the United States and in other places, when the customer enters the store, he receives a greeting from the salesman at the entrance, in a conversation with “Israel Hayom” the CEO of the company in Israel says that they will behave the same way here and said: “When we went through training at the branch The head in Dallas told me to stand at the door of the store and say ‘hello’ to everyone who came in for a few hours, and I got such great feedback – people were happy and said ‘hello’ back to me and it made their day a little better.”