Shufersal Online deepens its activity in the field of trade and enters an online trading arena for sale with thousands of products from leading brands. This is a new shopping platform under the name Shufersal Online Marketplace, and this is another step to increase competition.
The move is very reminiscent of the activities of giant retail chains in the US such as Amazon, although their success in Israel has been limited. Online will allow Shufersal to shorten the supply chain to suppliers and lower prices. Customers will be presented with a range of thousands of products for direct sale from various sellers. The range of products consists of fashion brands, Shoes, jewelry and watches, sports, games and toys, bags and luggage, furniture and home styling and school supplies.
The website is another step in the expansion of Shufersal Online’s activities as the largest sales website in Israel, which allows any business to open a digital store on the Shufersal Online website and thus be exposed to millions of potential customers with minimal effort and cost. The brands that will be sold on the new site include Adidas, Nike, Calvin Klein, Dior, Dolce & Gabbana, Matzman Marutz, Speedo, Disney, Keter, Moden, Am Oved and more.
Shufersal’s online activity already makes up about a quarter of the company’s annual sales turnover. The orders on the site are sent to the customer’s home at no additional cost to the cost of the product. The technological platform on which the activity is based is the Shufersal online website as well as the infrastructure of the French company Mirakl, which specializes in this field.
Zvika Bayda, CEO of Shufersal Online: “The marketplace on the Shufersal website will be another important component of our activity and will allow us to easily enter many more areas of activity. This activity joins the activity in the fields of food, pharma and non-food in a way that will complete our value proposition.
The activity will allow small and medium-sized suppliers to join us and sell directly to hundreds of thousands of potential customers on Israel’s leading online site, thus benefiting from Shufersal Online’s advantages of scale. We continue our efforts to provide the best customer experience.”