Shraga Mor was appointed CEO of the Palarium gaming company

Palarium, the gaming company Maherzliya, which develops and markets mobile and computer games, with annual revenues of hundreds of millions of dollars and over 435 million users worldwide, announced the appointment of Shraga Moore as CEO of the company. Moore replaces Aviram Steinhart who left his position at the end of the fiscal year.

Moore has over 20 years of experience in the technology industries and e-commerce companies. In his last role, from 2020, Moore led Sodastream’s global e-commerce strategy. He previously served as the CEO of MSN and ICQ and managed the digital development and marketing activities of William Hill that operated from Tel Aviv. Moore, who holds a degree in business administration from Rupin College, will assume his position at the end of February 2023 and will manage the company from its offices in Herzliya Pituach.

Michael Lang, CEO of Pixel United, the global mobile games division of Aristocrat Leisure, of which Palarium is a part, said: “Sharga brings with him proven ability in building and growing companies in the digital and mobile world. He has a great understanding of brand building, product development and online marketing in global markets.”

In recent years, and since then Palarium has joined to the portfolio of Pixel United in 2017, the company has experienced tremendous growth and currently employs approximately 1,300 people.

The company launched RAID: Shadow Legends in 2018, which became one of the twenty most popular games in the US, and number 1 in the “Squad RPG” category, with revenues of more than a billion dollars for this game alone. Also, Palarium entered new areas, such as action games, with The launch of the game “Mech Arena” in 2021. Despite the image of a company that works entirely on mobile, the company also deepened its grip on PC games and today about 30% of its revenues come from games on this media.

“I am proud and excited to join a company that has helped shape and define the mobile and PC gaming market for over a decade,” said Moore. “I have known Palarium for many years and I am full of appreciation for the company.”