In today’s modern and innovative world, they talk about the concept of “creating a customer experience” for people who come to eat in restaurants.
No more going to a restaurant because you’re hungry, but going to a restaurant to have fun, stay in a place with a unique and pleasant atmosphere and of course – not to forget – also delicious food.
Every restaurant that opens today has an interior designer who stood behind it and designed the unique atmosphere and the exact concept that the restaurant wants to give to its customers.
Various design elements are used professionally and intelligently to tell the story of the place and integrate with the food served there.
“The design – for all the different parameters it includes – is planned and calculated from the smallest detail to the largest” tells us Alona Ratner, owner Studio 180, Specializing in interior architecture and design of restaurants and food complexes.
The difference between restaurant design in the past and today’s innovative design
In the past, there was no awareness of the decisive influence of restaurant design on their success and business life expectancy.
Entrepreneurs bought a space, put tables and chairs, created a kitchen, put together a menu and the restaurant came out.
It became famous mainly from word of mouth recommendations and customers who used to return to the place.
Today, in the age of developed electronic communication and social networks, the design of the restaurants and the connection between the design and business marketing of the restaurant and its economic success are of enormous importance.
Therefore, long before a restaurant actually opens, the designer and the owner discuss its design and planning and the original concept they wish to create for it.
The restaurants use design to attract customers who will enjoy the atmosphere and the food and invite friends and family to come to the restaurant as well.
Publishing photos of the food and the designed restaurant on Instagram and Facebook and the comments attached to them – is also an important element for marketing.
Thus, the design serves the food and the level of service and is no less important than the level of the food for the success of the restaurant.
Create a customer experience by creating a concept
The parameters of the restaurant’s design should correspond with each other in harmony and together create a sensory experience for the customer, from the moment he enters the restaurant until he leaves it.
Before designing the restaurant, the entrepreneur and the designer think about the concept they want to give it.
From the moment the concept is decided – all planning and design flow in this direction towards creating a perfect customer experience.
There is a big difference between the design of a family, rustic and warm restaurant and the design of a luxury restaurant, for example.
Also, a restaurant located on the beach is different from a restaurant in a luxury shopping center.
Everything is taken into account and is actually expressed in the choice of design.
Creating differentiation
After the concept of the future restaurant has been decided, the next step is to think and plan how to differentiate the uniqueness of the place with the help of the design.
The differentiation, which distinguishes the restaurant from the other restaurants and even from those with a similar concept, is the one that will determine the marketing and business success of the restaurant.
Differentiating the restaurant and emphasizing its uniqueness should stand out both in its internal structure and in its external appearance within a street or shopping center.
Lighting in the restaurant design service
The chosen lighting has a decisive role in emphasizing the design.
It should be both practical and serve the chosen restaurant concept.
Also, modern designers tend to combine different types of lighting inside the restaurant, depending on the different uses of its spaces (dining tables, bar, seating areas, etc.).
Intelligent lighting is also economical lighting, which allows it to be turned on in different areas by choice, according to the hours of the day and according to the occupancy of the place.
Raw materials
In the innovative design of the restaurants, it is customary to combine different raw materials in the design of the restaurant.
Combining the raw materials in a creative and intelligent way can create fascinating and unique visual effects.
The popular raw materials used in modern design of restaurants are: stone, wood in different shades and textures, concrete, glass and more.
The combination and harmony between them are what can create endless amazing combinations.
The restaurant furniture
There are endless options for the furniture of the restaurant and of course they are first of all related to the leading atmosphere and concept chosen for the place.
Rustic furniture, luxury furniture, combined furniture of several styles and many other diverse options may be suitable.
In the innovative design of restaurants there are no strict and clear rules and this is also the beauty of the matter – everything is open and open to infinite interpretations.
The main thing is that the design is harmonious and serves the concept and the atmosphere.
Use of colors
There is a variety opinions Regarding colors, but it is clear that the choice of colors and their combination has a great effect on the atmosphere created in the restaurant and on the customer’s experience.
Modern designers are aware of the psychological and emotional effect of colors on a person and use this in the choice of colors in the restaurant.
An intelligent and professional combination can create a specific atmosphere and improve the design of the entire space.
The modern designer balances and combines the colors and can give different corners of the restaurant a different atmosphere depending on their purpose.
Colors can make a small space look bigger and vice versa – reduce the appearance of the space and give it a more intimate feeling.