The deal is expected to put in Tabula’s pocket about a billion dollars a year, and put Monica Michalsky, Yahoo’s chief financial officer, on its board of directors. Yahoo will also become the owner of 25% of Tabula shares.
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“We’re excited to officially launch with Yahoo,” said Adam Singolda, founder and CEO of Tabula. “This is a pivotal moment in our mission to be an even bigger company, operating on the open web, versus the closed gardens, through vast contextual channels. I am happy that as part of our joint journey with Yahoo, we will continue to invest in our expansion into the world of e-commerce and our bidding product. I am sure that our partners around the world – publishers and publishers – will feel the positive and significant impact of this partnership, both in profits and in a higher quality and more engaged readership. I am very excited that Monica Michalski, the CFO of Yahoo, is joining our board, And I’m waiting to dream and make it come true together. Today is just the starting point.”