According to Ingram, a large majority of the women who start with him on the apps are women in a relationship. However, instead of moving on to the next conversation with someone else, he chose to shame those women online. Ingram chose to find photos of the women who start with him, with the betrayed partner and paste himself in Photoshop into their shared photos as a kind of third wheel.
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Ingram’s motivation, he says, is a value one. In the podcast hosted by him, he explained that he is a person with values and that he grew up in a place where everyone was involved in each other’s affairs. Therefore, if a person does something bad it becomes public property and that is exactly what he will do to these women. Despite this, it is not clear exactly how Ingram recognized straight away that it was a woman who is in a relationship and whether the photos he selected are recent.