A meeting of the minds: The rumors of a collaboration between the popular sports brand Nike and the luxury jewelry brand tiffany They were confirmed today (Sunday), when both brands released a teaser for a joint mystery product.
The teaser was posted on Nike and Tiffany’s social media accounts, and was even featured in a New York Times ad in the print edition of the newspaper. In the teaser, a shoebox was shown in Tiffany’s signature turquoise color with the familiar Nike logo, and the words “Legendary Couple” on it.
Rumors about the collaboration started already last week, when photos were leaked to the networks showing a Nike Air Force Low 1 shoe, and Tiffany’s turquoise brand logo. Also, the photos show a silver disc that looks like one of the jewelry brand’s classic designs. Tiffany representatives declined to comment on the leaked photos.
TIFFANY & CO. × NIKE AIR FORCE 1 LOW will be released overseas in the spring of 2023 https://t.co/qRKB4ZhjHT pic.twitter.com/TDnFcTSfxo
— godmeetsfashion (@godmeetsfashion) January 24, 2023
It’s happening! Nike and Tiffany & Co. will be releasing a forthcoming Tiffany & Co. x Nike Air Force Low 1 collaboration. ???? pic.twitter.com/5liSIyA05x
— MEFeater Magazine (@mefeater) January 29, 2023
The teaser didn’t provide any details related to the mystery product, but if the sneaker hypothesis is correct, which the teaser’s shoebox may indicate – this will be Tiffany’s first foray into the world of footwear. According to HYPEBEAST, if the mysterious product is indeed the pair of shoes, they are scheduled to go on the market this coming spring, at a price of 400 dollars (about NIS 1,374).
The collaboration between Nike and Tiffany is no stranger. The two collaborated before, in 2005, when they released a pair of shoes in the popular design of Nike’s low-top dunks, with the jewelry brand’s signature colorway.
Diamond Supply Co. x Nike SB Dunk Low “Tiffany” From 2005 ???????????? pic.twitter.com/0MxmN6EnEG
— SNKRgen (@SNKRgenOfficial) August 4, 2020