Superlega, 3.5 billion business for the NBA of football
TheNBA football: the business of Superlega will be 3.5 billion euros. To make a comparison, Uefa recently announced that it had earned 3.25 billion euros from the sale of the rights to Champions League, Europa League e Uefa Super Cup.
As the 12 founding clubs of the new tournament explain “at the actual start of the Super League and following the marketing of the audiovisual rights relating to the competition, based on the agreement, the founding clubs are expected to receive a net contribution of approximately Euro 3.5 billion, which will be disbursed in a lump sum; this sum, which will be divided among the founding clubs according to percentages to be defined on the basis of the definitive number of founding clubs, will be made available through suitable funding instruments subscribed by leading international financial institutions “.
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Superlega (with Juventus, Inter and Milan), Andrea Agnelli: “The 12 Founding Clubs have a fan base that exceeds one billion people worldwide”
Numbers that are obviously based on the catchment area and the brand of the teams that started this European football championship for clubs. “THE 12 Founding Clubs they have one fanbase which exceeds the billion people around the world and a record of 99 trophies at continental level. At this critical moment we have come together to enable the transformation of European competition, putting the game we love on a long-term sustainable development path, with a greatly increased solidarity mechanism, guaranteeing fans and enthusiasts a match program that knows how to feed. their desire for football and at the same time provide a positive and engaging example, ”he explained Andrea Agnelli who in the past few hours has abandoned the presidency of the ECA (The Association of European Clubs) and his role within UEFA.
“We will help football at every level and bring it to its rightful place in the world. Football is the only truly global sport with more than four billion fans and the responsibility of us big clubs is to respond to theirs. wishes “, the words of the president of the Superlega (e of Real Madrid), Florentino Perez.
The acceleration of the Superlega project, which had been talked about for years and which seemed possible in the medium term (from 2024 when the current Champions format will expire, which UEFA was ready to reform with a Super Champions with 36 teams and 10 games minimum for all) was born due to the global economic crisis due to the covid pandemic which had heavy repercussions also on football clubs.
Female super league
In perspective the 12 Superlega’s founding clubs, after the start of the men’s competition, will also start the corresponding women’s league as soon as possible, to contribute to the development and progress of women’s football.