8 Feb 2023
Ms. Patthamol Laohapoonrangsi, senior director of Areeya Property Public Company Limited, a leader in real estate development. That focuses on meeting the lifestyles of people or “Lifestyle Property Developer” said that from the success of the AREN project that the company launched in 2021 and created a new phenomenon in the real estate market.
Make Areeya Property become the leader in the minimalist home market. That meets the needs of customers who have a passion for minimal style in the latest way, the company has prepared to return to create a buzz again. by elevating the living experience to the next level with a minimalist style detached house project The latest “AREN X” is ready to create a brand experience for customers to open up a new experience before unveiling the real project through the “MORE MADLY MINIMAL” campaign by joining hands with 5 creators who will bring everyone to experience the ministry. extreme nimble through all 5 senses, including sight, taste, smell, sound and touch, together with designing an exclusive item
1. Visual figure with the production of “Lord Ganesha” special edition in collaboration with Kaiju Smuggler, an artist who is creative with Art Toy, designed “Lord Ganesha” in white tone with dimensions. in modern style Shorten the line to be square. and the line angle to a minimum To reflect the identity of the residents of the AREN X project in the ultimate way, each of which has a different pattern. It connects interest in faith. About worship or Mutelu, which only homeowners in the AREN X project will be able to occupy.
2. Taste: Created 3 new special drink menus in collaboration with Rabbit Hole, a chic bar in Thonglor. that will create a new dimension of cocktail menus inspired by AREN X’s Key Functions, including
· Private Pool* with Sunny Dazzling menu, a refreshing drink
· Private Courtyard* with the Little Forest menu, a drink that conveys a feeling of openness as if receiving fresh air
· Private Barcony* with the Horizon Time menu, giving you the feeling of sipping on the balcony and look at the beauty of the horizon
3. Scent that enhances residents’ identity with Private Scent, in collaboration with Copenn., the most niche Thai fragrance brand of the Young Designer group, to design a “scent” inspired by architecture and The interior of AREN X, a limited edition Home Diffuser that has a dimension of freshness, relaxation, and most importantly, creates Energetic to make people in the house feel energized. and the choice of materials such as stainless steel which is simple but beautiful with the texture of natural materials For this special scent will also be used in the AREN X project.
5. Touch (Touch) Simplicity with detail with the design of shoes that reflect the personality of the wearer By collaborating with London Brown to design handmade shoes specially designed for this project. can be worn both indoors And outside the house because AREN X and London Brown care about residents. Both in terms of design work that uses white shoes and black floors to match the minimalism of the house. and a comfortable touch surface can be worn every day We also pay attention to details. Let every step of the residents able to maintain a space in a minimalist house that controls the white tone to be clean Long beautiful as well
In addition to offering the ultimate Brand Experience that reduces unnecessary things How much for us? Our identity is clearer (Keep only the essential thing in life), hence the origin of the design of ‘bubble bags’ which represent the encapsulation of valuable things. or keep only what is essential to life And to preserve these things well and ‘garbage bags’ represent cutting off unnecessary things and not ourselves.