DECRYPTION – After Kookaï, André shoes were placed in receivership. Cop.Copine disappears. Faced with declining consumption, the sector is consolidating.
A carnage. For the past few days, fashion brands have been dropping like flies. We knew ready-to-wear was weakened in the mid-range, but everyone wanted to believe that the situation would improve after the pandemic. The ace. After Kookaï last week, André announced on Wednesday that he had placed himself in receivership with the Nanterre commercial court. As if that were not enough, the unions of Pimkie – about to be bought by the trio Lee Cooper, Kindy and the Turkish Ibisler Tekstil -, fear the dismissal of 500 people and the closure of a hundred stores. As for Cop.Copine, the sign is liquidated: only part of the stores is taken over by Antonelle. The specter of a Camaïeu scenario – the brand experienced a resounding bankruptcy in October – resurfaces.
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Experts as well as professionals do the accounts, are sorry, then start a new list: those of the next victims. A whole generation of brands, for many…