It was one of the biggest exits in the Israeli industry where the giant PepsiCo company bought the promising “Soda Stream” company for about 3.2 billion dollars. Despite PepsiCo being a huge company, this reduction in value is not an easy blow for it, following the reduction in the value of PepsiCo Global in 2022, the profit was cut to only about half a billion dollars compared to about 1.3 billion in the last quarter of 2022.
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Since the giant deal, Soda Stream has been run as a division within PepsiCo and employs about 4,000 workers, with half of them in Israel at the company’s large factory in Berhat. Alongside the weakness that Soda Stream exhibits in the sale of new products, it insists that sales continue in the bottles and flavor capsules segment required to operate the company’s existing devices with customers.