2024. RAM has defined that the 1500 REV, shown as a concept in January and now with final images revealed, will hit the market in the third quarter of 2024. The brand’s first electric pickup has been gradually unveiled in the North American market.
Although no technical details were revealed, such as engine power, range, towing and load capacity and standard items, the Ram 1500 REV had its arrival date on the market already set. And those interested can now register on the site RamRev.com.
Upon a reservation of US$ 100, approximately R$ 530, the interested party will be guaranteed a place in the first units that will be delivered next year. You will also receive, in an advanced way, news and news about the electric pickup.
“We created this commercial to speak directly to Ram customers and potential pickup truck owners to bring a little humor to the high-tech EV conversation, which rightly takes itself very seriously,” said Olivier François, Global Head of Marketing for Ram. Stellantis, referring to the video that shows the concern of potential customers with the autonomy and power delivery of electric vehicles.
The final version of the Ram1500 REV only shows more aesthetic details of the electric utility. There is an evolution based on the Ram product line, such as the grille that has the traditional design formed by an LED design, the bumpers with straight lines as well as the hood cutout. On the side, the pickup is very similar to the current combustion models and, on the back, cutouts in low relief make room for an evolved logo, thinner and more modern than the current version.
Now we can only wait to know more details about the RAM 1500 REV, which should have final details revealed in the coming months.