In the first two days, of the three that the LA FIESTA DEL CINE promotion will have, 360,000 people went to the cinemas.
Is it a good number? Yes, in relation to previous weekends yes. In relation to the events of other years no. This figure can be achieved in a good weekend with a strong premiere
What has happened? Very high temperatures, lack of knowledge of the promotion on the part of many people who are on vacation or have a power cut… in other years it was done in November, for example, and it worked much better. No one on vacation and more pleasant temperatures.
Today, February 14, half a million will surely end in the three days and the big question is what will happen on Wednesday when there is no longer any promo, although it is the traditional day of discounts.
