© Shutterstock And we (again) will have to pay the price: Unilever’s products in chains are soaring
| Sonia Gorodisky and Hayali Jacobi-Handelsman, Israel Hayom |
The pocket is torn: after the chain’s struggle against raising the prices of Unilever’s products (NYSE:), after the supply of the products was stopped and after they were returned to the shelves – it turns out that the prices of Unilever’s products in the chains were raised by 6-15%.
Thus, for example, in the Victory chain (TASE:) the products became more expensive on average by 15%, at Shufersal Deal by 12%, at Rami Levy (TASE:) by 8%, at Tiv Taam (TASE:) by 7%, and at Yohannoff (TASE 🙂 by 6%.
| “Change in promotions”
Shufersal (TASE:) explains that the gap in prices is due to a change in the mix of promotions, and that the catalog price of Unilever products has increased by up to 10% “only”. Rami Levy said in response that “the products have not become more expensive, the promotions have changed.”
The Yohannoff chain says that the prices of Unilever products have not increased and that it is possible that these are promotions, and that the chain absorbs the increase in the prices of Unilever products.
Read the full article on the Israel Today website