Orange intends to develop its activities in Africa, where the group usually tests its new products. ISSOUF SANOGO/AFP
DECRYPTAGE – Management presented a new plan focused on controlling investments and customer services.
Refocus on “its core business”. More than ten months after her arrival at the general management of Orange, Christel Heydemann presented her strategic plan on Thursday, at the same time as the presentation of the group’s annual results. The event was eagerly awaited, both internally and by all players in the sector. “I spent a lot of time meeting the teams, going to the different countries”justified the new boss, who worked to set a clear framework for her strategy.
While being part of the continuity of the actions put in place by the former management, Christel Heydemann also scratched it. “There will be no break in the way of managing the company, which has strengths. But I will focus on the execution. We are sometimes too slow and not focused enough on the execution, this will be the main difference and my personal touch. So make way for a management that will ensure that its decisions are implemented and that they…
This article is for subscribers only. You have 83% left to discover.
Flash Sale -70%
Offer available until February 28. Without engagement.
Already subscribed? Login