The rise in the price of gold in recent months is not unrelated to this outbreak of buying fever. BASHTA/Ded Pixto – stock.adobe.com
DECRYPTION – In recent years, thanks to repeated crises, purchases of coins and ingots have soared.
It is noon, the time when activity is in full swing in the shops of rue Vivienne, a historic gold artery, a stone’s throw from the old Paris Stock Exchange. Customers follow one another like every day in the shops where the precious yellow metal is sold or bought. Small transactions, purchase of ingots or coins, are paid by card or check at the counter, while larger ones – 10,000 euros, 50,000 euros or even much more – are done discreetly behind the varnished wooden counter in a small room adjoining. “We see about fifty transactions a day in the store, it’s a very important rhythm, ” explains Antoine Tahar, precious metals broker at Godot et Fils, a well-known gold house in France. “In people’s minds, gold protects against inflation. They don’t want to let their money sit in a bank account.” continues the broker.
In recent months, inflation, the war in Ukraine, the stock market crash have acted as an accelerator…
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