By participating in the #stofslofchallenge, which starts on February 24 via Zeeman’s social media channels (Instagram & TikTok), everyone can experience for themselves what it feels like to confuse or not be able to name simple and everyday things. Zeeman: ‘Are you able to properly name every object you see without reading the text aloud? Cheating is not an option, because your phone’s camera records every attempt.’ Zeeman and Zeeman and Team Alzheimer succeeded in involving a number of influencers and celebrities in the project. These include Heel Holland Bakt jury member Janny van der Heijden and tidying and household expert Zamarra Kok.
The Zeeman fabric slippers are available from today for 4.99 euros in the webshop and in the store. Those who want to contribute directly to Team Alzheimer can also donate on teamalzheimer.nl