The spring period, Passover and summer vacations are the busiest periods in terms of vacations. The GROO (formerly Groupon) website reported that despite inflation and price increases, since the beginning of the year, approximately 40% of Israelis have booked five-star vacations for the upcoming Passover holiday.
The data shows that the clear preference of the Israelis is vacations abroad, with their preferred destinations being destinations that are close to Israel such as Taba, Abu Dhabi and Dubai (13% of the bookings), also in Tomi a sought-after destination (8% of the bookings). But the most popular destination for the upcoming Passover He and Rene (20% of orders).
Also, the data shows that after several years of uncertainty and no possibility to fly, Israelis were thirsty for vacations since 10% of all vacation buyers in the last year purchased two or more different vacations to destinations abroad for the coming year. GROO data shows that Israelis tend to combine several types of Trips The first is an “invested” trip such as a vacation in the Maldives, an organized trip to Japan or Africa, or a ski vacation and the second and third trips are shorter to European destinations in Belgrade or Warsaw, Varna, the Greek Islands, etc.
Yoav Miron, director of tourism at GROO: “We see that despite the economic uncertainty, Israelis are still thirsty for vacations and do not give up high quality and book 5-star vacations in various destinations. At the same time, we see that the type of vacations has changed a bit. Israelis no longer We are only looking for belly-back vacations, but we book vacations to different places in Europe. We are attentive to our consumers, who are looking to go on vacations in different destinations, at an attractive and accessible price, and accordingly, the deals are snapped up quickly.”