The purpose of the campaign is to present the brand’s prestigious built-in collection, which combines an innovative and meticulous design of the products with advanced technology, focused on the high level of quality and ease of operation. The new collection of built-in products will make the kitchen much more than just another kitchen and raise it to a new standard.
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Gihan Yeshin, CEO of Beko Israel: “We are excited to launch the first campaign that heralds the Beko built in series, which presents a series of products that prides itself on improved design, innovation and high quality. With the help of the built-in product line, we contribute to the creation of the Israeli consumer’s dream kitchen through high-quality and well-designed electrical appliances.”