The largest “Ivo Nikkolo” design concept store in Latvia has opened in the “Galleria Riga” shopping center in Riga, reports the company representing this brand “Baltika Latvija”.
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“Galleria Riga” brand has been represented for more than ten years. After the reconstruction, the area of the store is 275 square meters. This is the third concept store of this Estonian brand in Riga. The investment in the project is a commercial secret, but the board member of “Baltika Latvija” Yevgenijs Kozlovs says that it is not small and means a lot, because the investment is in an object that the company believes in and sees the potential for the development of the new “Ivo Nikkolo” brand.
In recent years, under the influence of the pandemic, the shopping habits of customers have changed, many have already decided to buy clothes on the Internet, so currently physical clothing stores must be able to create added value, make shopping an exciting and inspiring experience, an opportunity to consult with knowledgeable specialists, feel comfortable and indulge in the charm of fashion. comments the merchant.
Among other things, the store also offers new functionality solutions, such as the “click&collect” cabinet, which provides the opportunity to send a package without waiting in line. If a person wants, it is possible to receive the package in a completely contactless mode, explains Mareks Kornoševs, head of retail operations and development of “Ivo Nikkolo”.
Asked about other plans for this year, Kozlovs says: “This year in Riga, we will continue to work with 7 “Ivo Nikkolo” brand stores and we will continue negotiations with several existing and new shopping centers if we see potential for the development of our business in the future. Opening new stores is not the company’s only business direction – this year we will also expand the brand’s collection with several new product groups that have not been in our collection before, we will continue our work with the development of retail activities in stores and staff training.”