James Whatley (photo courtesy of Mary Kay Inc)
The beauty and entrepreneurial company Mary Kay recently announced the appointment of James Whatley to the position of Chief Information Officer. In his new role, Whatley will advance Mary Kay’s digital innovation efforts, including revolutionizing the ability of the company’s independent beauty consultants to reach their full potential through tools and technology.
“Through the development of technology, tools and digital applications, we improve not only the experience for the independent sales force, but for their customers around the world,” said Deborah Gibbins, chief operating officer at Mary Kay. “James is a champion of change. He understands how to activate the independent sales force to compete – and provide exceptional service – in a world where we are always on, always connected. We are excited to see how his love for innovation will change our digital strategy and move forward.”
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Whatley, who has been with Mary Kay for 25 years, played a key role in designing systems that ensure an independent beauty consultant can run her business anytime, anywhere. This includes the development of Mary Kay digital assets such as Mary Kay InTouch, online ordering and the independent sales force’s personal business websites. As one of the largest direct sellers in the world, Rami Kay processes millions of orders through its trading sites.
“I’m driven first and foremost by finding solutions for the sales team,” Whatley said. “At the same time, I want to create environments that foster teamwork, trust and strong collaborations among the company’s global partners. Our founder, Mary Kay Ash, once said, ‘Standing still is like going backwards.’ I agree with her, and that’s a philosophy I take With me to work every day.”
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