Damascus-SANA
This evening, the activities of the 15th Sila International Exhibition for Shoes and Leather (Challenge Session Spring Summer 2023) were concluded. It was organized by the Mashhadani International Group for Exhibitions and Conferences in Damascus for four days, in cooperation with the Arab Union for Leather Industries and the Ministry of Industry.
In a statement to the media at the conclusion of the activities, Khalaf Mashhadani, the general manager of the group, explained that the exhibition witnessed a qualitative turnout by specialists and delegations from outside Syria and from various governorates. It also witnessed the signing of many contracts and understandings that took place between the participants and visitors of the exhibition, and the registration of the majority of the participants orders for the internal and external markets.
Mashhadani pointed out that the virtual exhibition accompanying the exhibition and the virtual platform and the numbers on it provided an opportunity for those interested and those interested from outside Syria to communicate with the participants, watch the goods via video and recommend a number of orders, noting the global initiative to buy Syrian products launched by the Arab Union for Leather Industries through the exhibition, which During which invitations were sent to merchants of the world and brotherly and neighboring countries to come to Syria, and many of them responded and registered a group of orders to implement them.
Mashhadani pointed out that the quality of participation in this session is completely different from the previous sessions, as all the existing brands are important and have foreign markets, so that some visitors to the exhibition from Iraq, Jordan and Palestine were surprised by the quality of the Syrian goods offered, and they all registered orders, pointing out that the Mashhadani group seeks during the courses Coming to expand the exhibition, and there may be copies of it outside Syria.
Youssef Saad, Senior Adviser to the Arab Union for Leather Industries, considered that the Sila exhibition demonstrated the ability of the Syrian industrialist to work in all difficult circumstances, especially with the negative repercussions left by the recent earthquake, as the presence of Syrian products and their sufficient diversity and excellent quality covered all the requirements of the Arab merchants who visited the exhibition. As well as local merchants, indicating that the exhibition is not only an arena for sale, but an arena for exchanging experiences and creativity and establishing commercial and industrial partnerships.
Saad pointed out that the exhibition succeeded in its current session a good success, and preparations are underway for the next session of the Sella Autumn-Winter 2023 exhibition, and it will have the confidence of the business community, industrialists, and consumers to meet all tastes.
The activities of the exhibition were launched on the second of March, with the participation of 55 local companies from the public and private sectors and from 10 Arab and foreign countries, distributed in a number of pavilions in which their products were displayed, represented by the latest models of shoes, industries and leather products such as bags and their accessories, belts, cutting machines, detailing, design and sewing.
Indian Helena
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