Mia is considered one of the most prominent figures to emerge on the Tiktok platform, and one of the most well-known women among the younger generation. The subject of sustainability is actually not one of the topics she has created content on so far, but Mia accepted the challenge and asked to join the journey in order to raise the awareness of the younger generation to protect the planet and the environment.
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At the head of L’Oreal’s sustainability team for the second year is content creator, model and entrepreneur Liran Kohner, who promotes values of sustainability, environmental protection, health and a balanced diet. In the past year, Liran has been sharing the personal journey she goes through at the head of the sustainability team on her Instagram page, which appeals to a devout audience of about 350,000 followers.