The tires are the car’s gripping surface on the road, and in rainy conditions they can make the difference between solving an adverse situation with some ease or causing an accident. It should be remembered that the wheels must always have a drawing with a depth greater than 1.6 mm and never extend their life beyond three or four yearsdepending on the use.
To this end, tire brands such as Bridgestone are working to create ‘shoes’ for the car that provide confidence and security to drivers. The example is a model like the Turanza 6, designed based on an exhaustive market study among European drivers to understand what do you expect from a tire summer touring and the driving challenges they face on a day-to-day basis.
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With the Turanza 6 and best-in-class wet performance, Bridgestone offers drivers exactly what they want: a new, premium tire that meets their safety and performance needs even in inclement wet weather, while delivering superior mileage. and higher energy and fuel efficiency.
According to tests carried out by TÜV SÜD, one of the most prestigious independent automotive testing institutes in Europe, the Bridgestone Turanza 6 outperforms its competitors in the same segment by offering the best performance in the wet in its category1. This includes being the best at cornering and outstanding performance in a straight line. In addition, it has been rated A on the European label (the highest score) for its grip in the wet.
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Thanks to the innovative patented technologies ENLITEN and TECHSYN, present for the first time in a Bridgestone replacement tire, drivers get additional benefits in terms of efficiency and sustainability, such as increased mileage and better energy and fuel efficiency. This also makes the Turanza 6 tire also suitable for electric vehicleshelping to optimize its performance thanks to battery savings, while offering excellent control, greater resistance to wear and, for driver comfort, reduced tire noise.
According to the World Health Organization, each year, more than 1.35 million people around the world lose their lives on the roads, and between 20 and 50 million more suffer non-fatal, often life-changing injuries. . And specifically in Spain, according to the Directorate General for Traffic, last year 1,145 people lost their lives in traffic accidents and another 4,008 were seriously injured.
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In addition to developing premium tires such as the safety-focused Turanza 6, Bridgestone is working hard to address road safety issues and help achieve target 3.6 of the United Nations Sustainable Development Goals, to reduce Halve the number of deaths and injuries caused by traffic accidents in the world by the year 2030.
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To contribute to this goal, Bridgestone recently introduced its Road Damage Detection solution and runs multiple road safety initiatives around the world, such as tire safety inspections, road safety training, educational programs and the recent donation of one million dollars to the United Nations Road Safety Fund (UNRSF). Bridgestone’s commitment to road safety is part of its broader corporate commitment, the Bridgestone E8 Commitment, which defines the value the company promises to bring to society, customers and future generations in eight focus areas.
Aemilius Tiberius, Bridgestone EMIA Chief Operating Officer and Technical Director, commented: “Life is a journey, and at Bridgestone we are committed to making it safe. The latest studies on traffic accidents reveal the magnitude of the work that still remains to be done. Driving should be a safe and enjoyable experience for everyone, and Bridgestone is committed to supporting this through its various initiatives and cutting-edge products, such as the new Bridgestone Turanza 6, which offers drivers greater safety and performance, allowing them to maintain control and be safe even on wet roads.