Online food ordering service in Vietnam is experiencing strong growth, units food business are racing to move “to the app” more. However, not all stores know how to operate the shop smoothly and develop well on applications.
In order to solve the problems for stores, especially small and micro shops, when operating on an online food ordering platform, Gojek recently organized a seminar “Starting a business – From ideas to success” for food businesses. The event was also shared online on the “GoFood Partner Support” page, attracting more than 2,600 followers.The shared content also helps stores increase the opportunity to expand their customer base and build their volume. loyal customers, thereby increasing sales.
5 steps from idea to success
With great growth potential, the culinary business is becoming an attractive field that many people want to try. However, in order to survive in this fiercely competitive environment, stores need detailed and thorough planning.
At the seminar, Gojek’s trainer shared basic information on building and developing a restaurant on an online food ordering platform; provides those who intend to start a catering business or want to improve their business situation with some practical guidance to be able to start a successful business.
The detailed 5-step process is as follows:
One is Market research and analysis: Before deciding to do business, store owners need to spend time researching the whole picture of the food service industry, target customers, market trends and competitors. painting. Based on these factors, the shop owner can make a detailed plan for his business project.
[Gojek miễn các loại phí khi đăng ký gian hàng trực tuyến trên GoFood]
Two is Identify target customers: Store owners can determine the target customers they are targeting based on factors such as age, occupation, eating habits, interests, … to meet the right tastes of customers. .
Three is Building an attractive and diverse menu: Besides an attractive and rich menu, restaurant owners should also choose a main dish to be a “competitive weapon”..The store can choose to build a menu according to the following suggestions: Sell the type of food that they are knowledgeable about; selling trendy food; selling popular or exclusive food and drinks.
Four is Building an advertising strategy to reach customers: You can start from preparing impressive brand identity publications such as packaging, logos, thank you letters to promoting the brand. on social media channels or online food ordering platforms like Gojek’s GoFood.
Year is take advantage of the online food ordering platform: Online food business offers many benefits that, if used optimally, sellers will have the opportunity to increase their income. Gojek owns a network of more than 200,000 drivers and millions of customers, so it can help restaurants reach a huge number of users.,“thereby increasing sales. In addition to mastering the features for efficient sales and management through the GoBiz application, restaurant owners can also attract customers by participating in a variety of promotions with GoFood.
The secret to increasing orders from “real people”
Coming to the seminar, the shops also listened to the practical experiences of restaurant and restaurant owners who are “selling expensive clothes” on the Gojek application.
Mr. Nguyen Anh Truong (25 years old) – owner of 006 family restaurant shared: “When I was new to the business, because I determined that the restaurant would sell lunch, I looked for a place in an area with many students and workers. office staff. After that, I started to research how the neighboring restaurants did business, how the menu was to build a separate strategy for the restaurant. After a period of operation, I realized that the demand for online ordering was increasing, so I decided to cooperate with GoFood of gojek.”
According to Mr. Truong, his restaurant business is getting better and better when he “shakes hands” with Gojek. He was helped to reach a wide range of customers in other regions where in-house business was not possible before.
[GoFood điểm mặt ‘danh mục đồ ăn’ hỗ trợ giảm căng thẳng]
For Mr. Truong, online food business through apps is not difficult, but needs meticulousness and good observation. Besides the “core” factors such as food quality, food hygiene and safety, the marketing process and maintaining the visibility of the restaurant on the app is also very important. Truong shared that if you want to increase orders and become more and more known, store owners should smartly participate in promotions and co-sponsorships with GoFood.
Truong revealed: “Participating in GoFood’s co-sponsor programs is very beneficial. But in my experience, restaurants should not participate in deep discounts in a short time. Because of that, the frequency that your restaurant appears on GoFood will not be much, it will be difficult for customers to remember. Instead, I should split up to participate in many programs, many different discounts over a long period of time. Besides, depending on the item you trade, choose the right promotion season to participate in.”
Gojek’s GoFood restaurant partner came to hear the secret to increasing orders at the seminar. (Photo: PV/Vietnam+)According to statistics from Gojek, when restaurant partners have an advertising strategy through promotions proposed by the application, orders while participating in promotions increase by 73%, revenue increases by 77%. In addition, according to Gojek, after the end of the promotion, the store was able to build a certain number of loyal customers when the number of orders after that remained increased by 23% and revenue increased by 24%.
In addition to the above method, GoFood’s restaurant and restaurant partners also do not hesitate to share with each other the secrets that have helped them create a stable business. The owner of Lo Sieu grilled spring rolls shop considers that the investment in images posted on the app is also an important factor to help attract more customers online. As for new restaurants, promoting brand promotion on social networks is a strategy not to be missed.
The owner of Rin Cooking-Korean Snack Shop shared: “In addition to taking advantage of promotions running on the app, the shop also uses review channels and community pages of young people. When I upload pictures and articles, I will attach a link to the app for people to find and order immediately. This also increases the number of orders a lot.”
Equipping basic skills and knowledge for small, medium and micro shops on digital platforms has been one of the key activities of Gojek during the past years. And the seminar”Starting a business – From idea to success” is considered Gojek’s next effort in accompanying and supporting sellers since the company implemented the project.Small shop overcome the big waves” in 2022, supporting small and micro food businesses to move to operate on an online platform.
Reporter (Vietnam+)