Mones Hawass Books
Tuesday, March 14, 2023 06:00 AM
It was reported that Apple will launch mixed reality glasses this year, and the augmented reality (AR) and virtual reality (VR) device is likely to debut at this year’s Worldwide Developers Conference (WWDC) in June, and now, according to the latest developments, teams have been divided processes and design when it comes to the timing of the headset’s release.
A report by the Financial Times claimed that the operations team, led by Jeff Williams, wanted to ship the headset as quickly as possible, even if it was bulky, expensive and with limited appeal to consumers. Meanwhile, the design team wants to wait until a lightweight augmented reality glasses product becomes possible. The decision rests with the company’s CEO, Tim Cook, and he is said to have sided with the operations team.
Why support the Operations Team Cook?
The report stated that Cook and Williams took into account the state of the market and thought it would make sense to enter the fray now, they believed in the idea of iterating the product and improving it over time, and said, “The Apple operations team wanted to ship a “Version One” product, which is a headset that looks like ski goggles that allow users to Watching an immersive 3D video, performing interactive exercises, or chatting with realistic avatars through FaceTime has been revamped, but Apple’s famed industrial design team has had a wary of patience, wanting to delay until a lightweight version of augmented reality glasses becomes technically viable. Most in the tech industry expect this to take several more years.”
Tim Cook was at the helm of the company after Steve Jobs, and under his leadership, the company achieved tremendous success as it steadily built its business and dominated the sectors in which it competed. Apple’s mixed reality headset will be the second major new product under Cook’s leadership after the Apple Watch in 2015, given While Cook will be with the company for years to come, his strategy to improve products over time will likely work in the company’s favor.
And even if the first-gen headset wasn’t a hit due to the bulky design and high price tag, a more affordable model — which is already said to be in development — the lower-priced second-generation headset could be well received.
Apple Mixed Reality Headset
Apple’s mixed reality headset has been reported to be equipped with dual 4K OLED screens and advanced sensors for eye and hand tracking. It may be expensive — around $3,000 — but the company expects to sell about 1 million units in the first year, according to a report by 9to5mac.