Potentialization of mhealth in the digitization of the pharma sector

The term mhealth (mobile health) remains in trend because, today, patients have their cell phones at hand to take care of their health through different applications.

The importance of directing these applications to both doctors and patients helps them to follow different health indicators in their day to day.

The most representative advantages of introducing specific tools for mobile use are:

• Allowing patients to take responsibility for their own health, resulting in much stronger personal empowerment.
• Introduce elements that motivate consumers to take better care of themselves, such as graphics, advice, data, etc.
• Better follow-up of any illness/suffering through a faithful day-to-day record.
• Community to connect with users who know the experiences of pathologies and facilitate the processes that are experienced every day so that, in this way, aggregate information is obtained for medical laboratories.

Why is the use of tools for mhealth so important?

As we can see, it is a fact that digitization has grown thanks to the use of mobile devices, since 81% of the population lives connected through them, using them up to 9 hours a day.

According to Deloitte, mobile phones are part of people’s daily life: 60% of consumers use smartphones to communicate family and work matters. 40% of the things users do on mobiles are recreational activities.

For the pharma industry, the use of mobile technology has paved the way for new ways of improving health, promoting a healthy life and with access to useful information wherever they are and whenever they need it.

It is important that, throughout the digitization process, especially the pharmaceutical sector, have clear guidelines to measure the results properly, so it is necessary to monitor the KPIs of any activity, also investing in advanced analytical tools to measure the mobile interactions in the different communication channels.

With all of the above, we will be able to optimize all resources, improve the ROI of any digital initiative and always go one step ahead in offering specialized and personalized solutions for users.

Fuentes:

– Cyberclick
– Faculty of Medical Sciences (online)
– Hootsuite
– Branch

Héctor Salinas is a graduate of CECC Pedregal with a degree in Marketing and Advertising. He has more than 10 years of experience in the pharma industry for the development of campaigns and special projects for the main pharmaceutical companies worldwide. He is currently CEO of McCANN Health – Integral Systems. AN IPG Health Company, a leading agency in the pharmaceutical field with products and brands that have leaders in the health market.