Even the perfumery industry is confronted with the challenge that all sectors face today: create increasingly sustainable products, which can boast a lower impact along the entire production and consumption cycle. A dynamic that Accademia del Profumo monitors and welcomes in its annual Award which in the 2021 edition is enriched with a special recognition for the responsible innovation of fragrances, in collaboration with the Bocconi University Green Economy Observatory.
For over 30 years – explains a note – Accademia “has been promoting and enhancing perfume and its supply chain, rewarding the innovations and creative proposals of fragrances launched every year on the Italian market and, with the introduction of this new recognition, aims to put highlighting the commitment of perfumery companies to improve the sustainability of their products “.
An initiative in the wake of the growing attention to environmental aspects that is expanding more and more at all levels of the supply chain: from the choices of procurement of raw materials to the optimization of manufacturing processes, to the innovations introduced in formulas and packaging up to initiatives to reduce the impacts in the phases of distribution, sale, consumption and end of life.
The recognition will focus on product innovation in the various areas in which the reduction of impacts and progress in terms of sustainability can concretely be achieved. Therefore, the benefits and improvements obtained, in terms of sustainability, will be assessed directly attributable to the candidate perfume and its supply chain..
To examine the candidates and choose the winner will be a quality jury composed of the president of the Accademia del Profumo, Ambra Martone, some university professors and exponents of the academic world (Bocconi University of Milan, Scuola Superiore Sant’Anna of Pisa, Sustainable Luxury Academy Politecnico di Milano, University of Ferrara) and by representatives of Federchimica and Cosmetica Italia (national association of cosmetic companies) with responsibility for sustainability.
The application is open to all cosmetic companies.