Static and Poisonous Bohbot Lake | Advertisement of the week

Static and Bokhbot Lake (PR photo)

Statik rebranded itself with an album full of hits, and the Urbanica chain followed suit, mainly following the hit “Tarantula” with Agam Bohbot, which also joined the campaign.

Miki Turgeman Creative Office was responsible for the branded music video in addition to the advertisement. “The thinking about the campaign was a little different this time, it started with writing a script for a full music video which is precisely composed of the visual worlds of Urbanica and Static and Agam,” says the advertising office. “Making sure to combine the clothes of the collection in a clip and sewing and designing outfits made of fabrics and textures from the Urbanika collection and at the same time creating 3 sales advertisements for the summer specials.”

“Working together with the talented director Roman Buchacki, the creative person Miki Turgeman Static, Agam and Geordi, the jingle of the campaign was built with the implementation of our phrase “It’s from Urbanika” with the rolling resh of Agam. The visual world of the campaign came out of building An imaginary resort on Mars with a combination of slightly alien extreme characters that will convey the story of a tarantula who comes to vacation and “bewitches” the guests and in the end also Static.”

And if you thought it was all from the heads of the advertising people, then this time a new factor intervened here: “In the current campaign we used artificial intelligence to invent and create new visual worlds”, says Mickey Turgeman.

More in-

The biggest challenge in the project, they say, was Static’s personal story, film and album, along with the separation from his business partner, which raised a lot of open questions from the audience and the media.

Urbanica’s ad

Vice President of Marketing: Oren Bargil
CEO: Mariano Karp
Marketing Manager: Amit Preminger
Representation of artists: Oron Kalfon, Yoav Gross, Jordi
Director: Roman Buchatsky
Creative: Mickey Turgeman
Production: Romes

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