Against inflation, the success of private labels: “The difference is in the price, not the taste”

Whether at the Leclerc in Bonneuil-sur-Marne (Val-de-Marne), in the Carrefour of the Créteil-Soleil shopping center or at the Intermarché in Champigny-sur-Marne, the same phenomenon common to all the brands of supermarkets: private label products (MDD) take up more space. Crossed in the shelves of Auchan de Créteil, Anne is surprised that “half of the cheese department is made up of items identified Auchan”.