The campaign, starring the Tarasov family, will be launched before Passover, with an estimated budget of about one million shekels, and it includes, among other things: digital, social networks and points of sale. Also, during the season, the Tarasov family will hold a number of activities for the general public, including: consultation and styling meetings with customers in branches, launches, events and more.
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Ganit Alon, Vice President of Marketing and Strategy of the Brill Group, which operates the Gali Mesra chain: “The Gali chain appeals to the whole family and a wide variety of target audiences, which includes: men, women, and children. The Tarasov family represents family and a variety of ages, which is very suitable for the brand and is in line with its values: modernity, variety, “eye level” and quality.