- Through personal care it is possible to prevent and avoid the appearance of diseases such as skin cancer.
- Although in the past it was an exclusive item for women, now more and more men are concerned about their image.
- During 2020, the cosmetics and personal care industry in Mexico generated profits of 9.7 billion dollars.
For a long time there was a belief that personal care was only related to the aesthetic aspect. The reality is very different because it also has a direct impact on health. Sometimes it is useful to prevent the appearance of diseases and in others the image influences the emotional area. When someone feels comfortable with their appearance, they tend to have high self-esteem.
Based on the above, the same thing happens with the other aspects related to health. Your attention is in no way an expense but an investment and that is why it is worth it. allocate enough amount to be comfortable with yourself.
Where do Mexicans spend more and less for their personal care?
According to the National Chamber of the Cosmetic Products Industry (Canipec), the use of skin care products was born with the Egyptians thousands of years ago. In his case, they resorted to the use of clay and creams such as mud from the Nile River that were applied to the areas of the skin that they wanted to protect.
According to data from the Mexican Chamber of the Physical Beautification Industry (CAMIEF), it is estimated that couples spend an average of 8% of their monthly income on personal care products and services. According to the National Institute of Statistics and Geography (Inegi), the state where the most resources are allocated for personal care is Durango (9.3%) and the entity with the least budget allocated for this purpose is Quintana Roo (6.2%).
Curiosities about skin care
Since time immemorial there has been a strong interest of the human being for the personal care products. That is why below we share some figures related to the beautiful art of beautifying and protecting your skin.
Be careful not to tan too much. According to Canipec, being exposed for many hours to the sun’s rays or the famous tanning beds increases the chances of suffering from skin cancer. To prevent this, you should limit your exposure to UV light, as well as use your daily sunscreen. Both practices have shown reduce the incidence of primary melanomas on the skin. There are also exclusive sunscreens for lips, use them to protect the delicate skin in this area.
Strong market despite the pandemic. According to Statista, in 2020 the size of the cosmetics and personal care market in Mexico was valued at a profit of 9.7 billion dollars, representing an increase of around 5% compared to the previous year (2019). In 2021, the figures amounted to 10 thousand 240 million dollars. It was one of the few gyros that showed gains in the strongest years of the pandemic.
It adds to the country. The Mexican cosmetics industry includes not only makeup, but products such as soaps and toothpastes, as well as deodorants, perfumes, creams, and many more. According to the Ministry of Economy, the Mexican cosmetics industry ranks third in cosmetics production, after the US and Brazil. In the domestic market it contributes 0.7% of the manufacturing industry and 4.2% of the GDP of the chemical industry. On average per year, it generates 24,000 direct jobs, which is equivalent to 10.7% of the Chemical industry, in addition to indirect jobs that include vendors and distributors.
Men worry more and more. A study by Kantar revealed that currently, eight out of 10 Mexican men care about their personal care, but only one in four buy sunscreen for daily use or when going on vacation. However, it is one of the products that is on the rise in sales, as reported by the same consultant, who highlighted that in the last 15 years men’s concern for personal care has been increasing.
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