Reliance Industries, India’s largest trading empire, is venturing into many new sectors, while its main goal is to expand into all segments of its existing business.
It is in this context that Reliance Industries has decided to go for the next phase of expansion with online fashion retail platform AJIO in the already flagging retail market.
Reliance Retail, headed by Isha Ambani, the only daughter of Mukesh Ambani, has the largest business in the fashion and lifestyle goods segment. In the last one year, Reliance has opened many stores under multi-brand names with the single aim of reaching beyond the trend to appeal to people from all walks of life in the country.
As an extension of this, Meesho has decided to create a reseller company similar to the company.
Reliance Retail
AJIO, the main trading platform of Reliance Retail division, has started final talks to develop a new marketplace i.e. e-commerce platform with zero commission business model for affordable fashion products.
AJIO – மீஷோ
While Reliance AJIO has been competing with Flipkart’s Myndra, Amazon Passions and Tata Click till now, now it is going head-to-head with Meesho, which is operating with an unshakeable dominance in the reseller segment with Softbank investment.
AJIO Street Trading
The Isha Ambani-led management has said that it is planning to attract new sellers not only with the name AJIO Street but also with a huge offer of 15 days payment for sellers.
Fashion and lifestyle products
Fashion and lifestyle products are usually the top sellers on reseller sites, and AJIO, which is strong in both, can reach out to resellers and bring business and customers to India’s small villages.
Zero commission method
Mainly because of the zero commission system, the sellers do not need to pay any fees to the site to sell their goods and products. Meanwhile, Reliance earns revenue through advertising and other services provided by vendors.
Freebies
No need to ask about the Reliance empire’s freebies. Similarly, through this new reseller site AJIO Street, due to the fact that it is targeting small Gurugram and Town area people, only products starting from 5 rupees and up to 1000 rupees will be sold.