“For influencers like the Ferragnez, children are a tool to be perceived as ‘friends’ by followers”

For influencers with millions of followers like the Ferragnez “children are the tool that allows them to continue to have a relationship with people, with followers, who no longer perceive you as a singer or model or entrepreneur, but as friends. You feel like an ‘uncle’ to these two children, and this thing – which is the basis of social networks – will one day be studied as a brainwashing technique, of mass manipulation that exists, has been done, but has the counted time”. Corrosive and trenchant: it is Filippo Giardina, who also addresses the issue of influencers and social networks in an all-round interview with time.news.