Napoleon, statesman or military genius? Or maybe communication strategist?

People’s leader or Grand Normalizer of the Bourgeois Revolution? Only military genius or, also and above all, statesman and visionary, great prophet, precursor of the European idea? Emperor or Dictator? One thing is certain: Napoleon Bonaparte is such a multifaceted character that he lends himself to these and other interpretations. One of its characteristics, wisely highlighted by the journalist and consultant in corporate and reputation strategy Roberto Race is the incomparable ability to dialogue with public opinion. A conceptual category that was born with him.

The volume comes out on Amazon, published by ScriptaManent, both in paper format, with distribution in a few days all over the world, and Kindle and can be purchased in the main international bookstores. Among the novelties of the French edition, the afterword by Charles Bonaparte, Napoleon’s last heir and president of the European Federation of Napoleonic cities.

How does a leader build consensus? What is your relationship with collaborators? How do you combine charisma and team spirit? How do you use the times and ways of communicating to win military and political battles? How does he exploit iconography, image, cultural message to increase his personal power? As eternal himself beyond the defeat on the field, the only loser in history who manages to transmit his own story of life to posterity, subtracting it from the manipulations of the winners in the name of an artificial truth too, built at the table in the Las Memorial Cases?

“The Napoleon I describe in this volume – says Race – makes us think of those leaders who know how to motivate and involve their collaborators by making them share in the challenges they will have to face together.
What for Napoleon is the battlefield for the entrepreneur and the manager are the factory and the market, where only those who know what it means to be on the front line can give orders and be listened to.
A classic identikit of what we now consider a successful entrepreneur. Just like so many leaders, Napoleon knows that it is more important to be authoritative than authoritarian.

Napoleon, in his own way and with all the contradictions and ambiguities with which he ends up being at the same time “dictator” and standard bearer of the new law born of the French revolution, is also the bearer of some values ​​which are often complained of lack in the current class European executive and political-institutional.
Napoleon – the author concludes – is well aware that “you cannot lead a people without showing them a future”.
I believe that today the re-reading of Napoleon under these terms can favor the rediscovery of aspects of his figure of an impressive modernity. “

The author
Roberto Race is an advisor in corporate strategy and public affairs for multinationals and medium-sized enterprises and supports the CEOs and boards of companies at the forefront. Promoter of The Ghost Team, the first international ghostwriter network for entrepreneurs, managers, diplomats, military and politicians, which today involves more than forty professionals around the world, he has been a professional journalist since 2006. In 2020 he was awarded by the President of the Republic of the Italian Republic of the honor of Knight of the Order of Merit.