Italian jeans brand Replay and Paris Saint-Germain French club have extended their contract for another four years. The value of the contract is 1.5 million euros.
As part of the collaboration, Ripple will dress the players of the entire team after the official games. The collaboration was formed about 6 years ago, when Neymar was Ripley’s presenter after moving to Paris.
Soldiers of the brand. Neymar and Paris Saint-Germain players in Ripley’s “military uniform” | Press
Ripley decided to embrace the entire team and be one of the main sponsors. Replay and PSG are launching exclusive capsule collections, which will be launched this summer. “The partnership between these two brands will go far beyond traditional marketing rights to involve creative collaborations, from digital experiences to retail experiences.”
