Do not run away from water after putting on makeup. Contrary to what many women believe, in theory, moisturizing the skin would help cosmetics last longer on the face.
Getting your face wet after putting on makeup? Approved! In this consists the jam, a makeup technique that uses cold water to seal foundations and powders.
Like other Korean beauty tricks, the method went viral on TikTok, where videos are shared showing that moisturizing the skin contributes to the smoothness, finish and fixation of the products.
This trend is followed by those with oily skin. and they find in the procedure the promise that sweat will not detract from the matte effect or melt the layers of makeup. In addition, it imitates the appearance of oriental faces, noted for looking without imperfections.
If your curiosity has already been aroused, continue reading and discover the advantages of one of the most popular beauty routines of the moment.
“Jamsu”: the successful annoyance of wetting makeup to set it
The term jam refers to “immerse in water.” In the world K-beauty it is literally applied as a makeup technique. It is a plan implemented by Korean women to show off a makeup shine free and long lasting.
The secret is that the water needs to be very cold, as it would close the pores and help the foundation and powder to merge with the skin. So much so that it would appear to be a natural polish.
Unless you have very sensitive skin, you can add ice cubes to the water, in order to maximize the result.
Benefits of the “jamsu” makeup technique
Regulars to this routine are advised to follow it 2 times a week, so that the skin of the complexion gains softness. Aside from helping with the look of makeup, taking a momentary cold soak is associated with facial hydration and minimizing the risk of acne.
In addition, getting wet with cold water is related to good blood circulation. An article published by the corporation WebMD points out that the contact of the skin with ice water strengthens the contractile fibers, promotes firmness and reinforces the essential arterioles for the dermis to respond to injuries.
How to apply jamsu type makeup?
for the procedure you need a bowl that you can stick your face into. You fill it with cold water, at a tolerable temperature; with ice if you prefer. But before immersion it is essential that you clean your face.
If the complexion is clean, makeup looks better. Magazine Topics for Education highlights that daily facial hygiene is essential to get rid of sweat, sebum residue and pollution residues impregnated during the day. Once the skin is sanitized, proceed with the following steps.
1. Put creams
Start with the primer, the base and the proofreaders; anything creamy and similar in complexion. Omit the lips and eyes. Focus on spreading a coat that covers any blemishes. Do it with a sponge or brush, just as you would normally do with makeup.
2. Seal with powder
A sealing that precedes the jam It’s what you do with powders. Put enough amount of translucent or matte all over the face; some women opt for talc.
3. Soak in cold water
For half a minute, insert your face into the container filled with water. (the ears are left out). After 30 seconds she sticks her face out.
In itself, this phase is the make-up technique jam.
4. Blot dry
Don’t drag a towel across your face. Use a clean cloth and gently press to blot up the water.
Don’t do it right away. Wait at least 30 seconds before patting so the fabric absorbs the liquid.
5. Finish makeup
Sealed and dried creamy products and skin-toned powders, you continue with the makeup of eyes, lips and cheeks. Why don’t these get wet? It happens that the mascara, lipstick and blushes are intense shades like black and red, prone to running once they are wet.
What kind of products are suitable to apply the “jamsu”?
A review on Korean beauty standards points out that blemish creams, color correcting serums, and face masks account for 3 of the most purchased cosmetics in Korea. In their culture, the fact of looking young on the face is increasingly important and trending.
The Ministry of Food and Drug Safety of South Korea endorses the “functional cosmetics” label in its market. They would be the best to prevent wrinkles, erase spots, increase elasticity and protect from the sun. Although for him jam You only need cold water, in the phase prior to immersion, that is, in cleaning and preparation, it is convenient to apply the substances corresponding to said label.
Specified the details, everything is up to you. Don’t wait for a specific day; practice the effect in advance jam. Although the technique is simple, it is always better to rehearse until you get the hang of it.
You might be interested…
All cited sources were thoroughly reviewed by our team to ensure their quality, reliability, currency, and validity. The bibliography for this article was deemed reliable and of scholarly or scientific accuracy.