2023-04-16 11:37:19
When Bad Bunny left the main stage at Coachella on the night of Friday, April 14, the Puerto Rican superstar had just made history at the prestigious American festival. Never before had a headliner sung exclusively in Spanish, at the Empire Polo Club in Indio, a green oasis in the middle of the California desert.
“Which do you prefer: me speaking in English or in Spanish?” », he questioned the crowd in a mixture of the two languages. Without hesitation, she replied with a big ” Spanish ! » For two hours, Benito Martinez Ocasio, his real name, ignited the first day of the festivities, which stretch over two weekends (from April 14 to 16, then from April 21 to 23). Dressed in a colorful down jacket occasionally revealing his tattooed bare chest, the 29-year-old artist delivered an energetic concert, against a backdrop of pyrotechnic effects, during which he invited singer Post Malone on stage – a performance marred by a few technical problems – or even straddled a Jet-Ski.
Over a set made up of tubes, like titi I wonder, Moscow mule or I perreo alone, Bad Bunny proved on stage that his blend of reggaeton, trap and tropical emo is central to today’s hit musical styles. He was also pleased that Latinos dominate the Coachella line-up this year. “There has never been someone like me before. We conquer the world. » And to insist, in English this time, in one of the videos shown on stage: “Wherever you go, reggaeton is there. »
“He has achieved a bit of Michael Jackson status”
His concert marks a very international and diverse year for Coachella. With Bad Bunny, the South Korean K-pop group Blackpink, or the R’n’B singer Frank Ocean, this edition is the first to have no white headliners. The native of Almirante Sur, Puerto Rico, who was still a grocery store cashier before the release of his debut album, X 100pre, in 2018, had already played at Coachella in 2019. He returns there at the top. Bad Bunny is the most streamed artist on streaming platforms, his album A summer without youreleased in 2022, ranked number one in the United States, and its tour was the most profitable in the world, with 435 million dollars (391 million euros) in revenue according to the company Pollstar, surpassing the previous record owned by Ed Sheeran in 2018.
A success that delights his many Latin American fans. “Bad Bunny is a must for the Latino community. He’s one of the biggest celebrities around and he represents us.”enthuses Adrian Hernandez, 22, who came to Coachella from San Diego (California), who says he appreciates this “party music”. Josef Valdovinos, 26, who made the trip from Los Angeles, agrees. But the success of the reggaeton star goes far beyond that, he believes. “He does something in his shows that others can’t. I think he has reached a bit of Michael Jackson status, white people are crazy about him. It’s just crazy. »
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