2023-04-20 05:43:00
Sevenmila scores a kickflip. The Barcelona-based marketing and events agency aims to a business of more than three million euros in 2023“thanks, in large part, to the new extreme sports event that we will celebrate in Andalusia between May 5 and 7, Andalucía Urban”, explained the CEO of the agency, Víctor Casanovas, to Palco23.
In addition to the new external sports competition in the south of Spain, the agency will organize, as in previous years, the Extreme Barcelona, Madrid Urban Sports, the Firemen’s Race, Madrid Crossfit Challenger Series and the Montjuïc to Tibidabo – Friendship Race.
The company has already elucidated the light at the end of the tunnel into which the sports sector entered due to the Covid-19 pandemic. “We will not reach the pre-Covid situation in 2023, but the inertia after the pandemic has been positivewith a boom, even an excess, of sporting events of all kinds”, the manager assured.
Thus, the company expects close this course in black numbers and being able to clean up the financial situation of indebtedness, reversing the red numbers reached during the three previous exercises. “Both 2020 and 2021 were hard years due to the pandemic and we had to request large bank aid and take financial measures to alleviate the situation, while last year, despite the removal of restrictions, we had to compensate for the losses derived from previous years ”.
Sevenmila will invest one million euros in organizing Extreme Barcelona and Madrid Urban Sports, respectively
Sevenmila has two main sources of income: event organization and communication agency. Up to 60% of the turnover comes from sports events, while the remaining 40% is generated by communication and representation work.
Within the events, those cataloged as xtreme, do not have income ticketingsince they are freeTherefore, 50% of the event is financed through sponsorships and the rest, through subsidies from public organizations, such as town halls or municipal entities. In the case of tests of crossfit y running50% of the income is due to the registrations of the participants, and the remaining amount is divided equally between sponsorships and institutional support.
Sevenmila will invest up to one million euros in the organization of Extreme Barcelona and Madrid Urban Sports, respectively, while for the new test in Andalusia he has half a million euros. In addition, the company has grown in number of employees between last year and 2023, going from fifteen workers to seventeen.
The company foresees 1,200 participants between the three ‘xtreme’
The agency bets because the inclusion of sports modalities such as skateboarding in the past Olympic Games positively affects the increase in the practice of extreme sports and affects the number of participants in its events in Barcelona, Madrid and Andalusia. “We anticipate that between the three urban sports events around 1,200 athletes will participate coming from thirty nationalities”, added Casanovas.
One of the company’s plans for this course is the internationalization of your events, “although we have not been able to materialize it”, the manager pointed out. “We do not have a fixed market that we want to reach, although after Paris 2024, we believe that extreme sports will grow considerably,” he added.
Seven Marketing was born before the Barcelona 1992 Olympic Games were held by Josep Maria Casanovas. In 2015, the agency merged with Mila Events to create the current Sevenmila. The company is 51% and 49% controlled by the Casanovas-Ollé and Roquer-Bellido families, respectively.
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