2023-04-23 16:19:56
The short film by actress, screenwriter and director Anna Apter received the festival director’s prize on Friday April 21, chaired by Alexandre Astier. Illustrated by Midjourney, the work is ironic about a future governed by machines.
“No child has worked overtime for the purposes of this video, because they do not exist”, said actress, screenwriter and director Anna Apter on Friday, April 21, on the stage of the Grand Rex, where she was presented with the Nikon Film Festival Best Director Award for her short film /Imagine. The jury chaired by Alexandre Astier decided between 2,229 films. /Imagine did not receive the Grand Prix (which went to Tears Come From Above by Manon Stutz and Margaux Fazio, on the deportation of a homosexual), but made a strong impression. In the form of a series of static shots with children with half-sad, half-haggard eyes in front of their 13th birthday cake, the author uses machines to irony a future governed by them: “It is said that happiness is only real if it is shared […]. Share, everything, anything, as long as there is material, there is content, and when there is no more material, well, he will make content out of it.”
Disenchantment with fake
She first wrote this text which she says in voiceover and entered it into the Midjourney software so that it could illustrate it, and she reworked her proposals then animated them with other free tools. , available online. The result plays on a paradox, to say the disenchantment of the fake digital by the very prowess that it can accomplish, it is true with the impetus and the decisive help of a few humans at its bedside or above its cradle of sharp-eyed prototype.
Anna Apter is known for her short formats broadcast on Canal+ and especially in 2021 the series of dystopian pellets, It will (maybe) be better After, dont /Imagine is in some way a sequel or a culmination. She interprets several female characters at different times in the future meditating on the evolution of series, cinema, climate, parenthood, with great caustic acuity like this jaded girl in 2028 about the Titanic Cameron’s (“You see, for me, boomer movies that last a thousand years, that’s not really my cup of tea, but now they’ve just released it in 776 fifteen-second episodes on the networks and in fact, well, it’s is not so bad”) or this nerd post-Finkielkraut 2041 sup executive (“Me, at 15, at their age, I watched live Twitch people who reacted to live Twitch. What are they doing? They make their artificial intelligence read Victor Hugo”).
Common sense
Last week, German photographic artist Boris Eldagsen, winner of the 2023 Sony World Photography Awards, announced that he was refusing his prize by revealing that the award-winning image titled The Electrician had been entirely carried out by an artificial intelligence (DALL-E). A few days later, a title sung by Drake and The Weeknd, Heart on My Sleeve, big audience success on TikTok and other networks then on official streaming platforms (before the song was hastily removed), turned out to be a fake signed by a certain Ghostwriter 977 with the help of an AI. We learned at the same time as the editor-in-chief of the German magazine The actual was fired after publishing a fake interview with F1 driver Michael Schumacher, actually done with an artificial intelligence and despite all common sense, since the relatives were quick to protest the indecency of the process, moreover not framed and given for a scoop.
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