2023-04-23 23:50:55
To Miqueda He is an influencer and one of the 25 most influential personalities on the Internet. She is valued at more than 120 million dollarsbills 10 million annually and is virtual.
Carlos Iglesias, CEO of ‘Runroom’, assures that thanks to “a influencer virtual you can identify a very clear market niche, a culture, transfer very specific traits and, at the same time, make it differential”.
They play blur the fborder between the real and the virtual. Hence the importance of designing them “with a well-worked awareness of the impact that they are going to generate in society”, explains Izaro Assa de Amilibia, generator of collective intelligence, to laSexta.
“They should represent those values that promote a fairer society“adds De Amilibia, as can be seen in the video above where you can find all the details.
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