2023-04-24 14:48:23
Carlos Alcaraz revalidated this Sunday his title of champion of the Barcelona Open Banc Sabadell–Conde de Godó Trophy with a victory against Stefanos Tsitsipas. There are many companies that want to see their name associated with the young two-time champion and the values he transmits: youth, effort, humility, success… And brands like ISDIN, Calvin Klein, Nike o Rolex they have achieved it.
Alcaraz brings together all the ingredients that brands look for when reaching out to society and, in this case, to the youngest. These ingredients are what have turned the Murcian tennis player into one of the most sought after advertising claims by brands, which invest large amounts in sponsoring top-level athletes such as Alexia Putellas, Rafael Nadal or Carlos Alcaraz himself.
Alcaraz wears Nike in his matches and training sessions, and uses the rackets of Babolat. In addition, as an illustrious Murcian, he collaborates with Murcia tourism to promote their land all over the world. They have also opted for the young tennis player Rolex, classic sponsor in the world of tennis, the food brand ElPozo, Calvin Klein and BMW. In the case of ISDIN, Alcaraz plays an important role as a brand ambassador in the awareness campaign about the importance of photoprotection in outdoor sports that this Spanish dermatological laboratory carries out every year. The company specialized in photoprotection and which has supported Alcaraz since the beginning of his career, also counts among its sponsored tennis players Pablo Carreño, Camila Osorio, Juan Sebastián Cabal and Robert Farah.
In the last two years, the Alcaraz effect has materialized with an explosion of sponsorships that has gone from the two he had in 2021, Nike and Babolat, to a list of brands that want to inscribe his name in gold letters next to that of the tennis player. . The now number 2 in the ATP, at just 19 years old, predicts a bright future for his record.
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